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The website rbr.openherd.com had the following in the web site, "Your Gateway to Success! More Info." We analyzed that the webpage stated " Welcome to Rockford Bay Ranch! Due to life changes ie." It also stated " children growing up and moving on, we are considerably reducing our herd size. Thus, all PRICES are majorly REDUCED, and ALL OFFERS will be CONSIDERED! Please note that we are NOT going out of business, but are choosing to downsize our larger herd, as we want to stay a small farm, so we can focus on getting to know the alpacas and YOU! Your Gateway to Success." The header had rockford bay ranch as the highest ranking search term. This keyword was followed by idaho, id, and us which isn't as urgent as rockford bay ranch. The other words they used was alpaca breeder. farm visit is also included but could not be understood by web crawlers.